;
};
export const CampaignWorkflow = () => {
const steps = [{
number: "01",
title: "Define",
body: "The pool, the chain, the asset you want TVL in, and how much.",
control: "You set"
}, {
number: "02",
title: "Target",
body: "Who qualifies: net-new capital only, balance floors, wallet caps, onchain activity.",
control: "You set"
}, {
number: "03",
title: "Attribute",
body: "We build and run the campaign in the app, and every deposit is traced to its source. You see what your budget bought, per campaign. Unclaimed budget returns to you.",
control: "Rabbithole operates and reports"
}];
const listRef = useRef(null);
const fillRef = useRef(null);
const litRef = useRef(3);
const [lit, setLit] = useState(3);
useEffect(() => {
if (window.matchMedia("(prefers-reduced-motion: reduce)").matches) return;
const list = listRef.current;
const fill = fillRef.current;
if (!list || !fill) return;
litRef.current = 0;
setLit(0);
let frame = 0;
const step = () => {
frame = 0;
const rect = list.getBoundingClientRect();
const read = window.innerHeight * 0.66 - rect.top;
const progress = Math.min(1, Math.max(0, read / rect.height));
fill.style.transform = "scaleY(" + progress + ")";
let count = 0;
list.querySelectorAll("[data-step]").forEach(node => {
if (node.offsetTop + 14 <= read) count += 1;
});
if (count !== litRef.current) {
litRef.current = count;
setLit(count);
}
};
const onScroll = () => {
if (!frame) frame = requestAnimationFrame(step);
};
onScroll();
window.addEventListener("scroll", onScroll, {
passive: true
});
window.addEventListener("resize", onScroll, {
passive: true
});
return () => {
if (frame) cancelAnimationFrame(frame);
window.removeEventListener("scroll", onScroll);
window.removeEventListener("resize", onScroll);
};
}, []);
return
{steps.map((step, index) =>
{step.number}
{step.title}
{step.body}
{step.control}
)}
;
};
Most incentive programs pay for deposits and hope. Rabbithole campaigns are curated, targeted, and attributed, so you can see exactly what your budget bought and keep what it didn't.
## The Difference
| Dimension | Others | Rabbithole |
| ------------------- | ----------------------------- | -------------------------------------- |
| TVL attribution | None | Per deposit |
| Campaign visibility | One of many | Curated, limited slots |
| Cohorts | Whoever shows up | Targeted by wallet, behaviour, balance |
| Audience data | Unknown | Full cohort reporting, by region |
| Strategy | You design it | We design it with you |
| Deposits | Bridge, swap, deposit by hand | One click, cross-chain swaps built in |
| Unclaimed budget | Varies by program | Returns to you |
## Define. Target. Attribute.
You pick the pool. We route the TVL, and trace every deposit back to its source.
The full onboarding flow, from first conversation to deployment, is on [Launch a Campaign](/campaigns/launch-a-campaign).
## Strategies You Can't Run Alone
Accrual curves, cliffs, caps, and eligibility rules that would take your own engineering team to build. Pick the shape, we run it. Modes combine.
These are the shapes at a glance. The exact rules, restrictions, and how modes stack are documented in [Campaign Modes](/campaigns/campaign-modes).
## What Every Campaign Ships With
Distribution through the Rabbithole app. Your campaign reaches people who already deposit onchain.
Users earn more than your reward. Raffles, base rewards, and app perks push them to act.
Your users swap, bridge, and deposit from any token in one confirmation. Non-custodial throughout.
Every team gets analytics. Track deposits, retention, and spend as the campaign runs.
Unclaimed rewards return to you.
Deposit and claim directly from your app.
## Growth That Sticks
Driving TVL is the first job. Keeping it is the one most programs never measure. We report retained capital at day 30, 60, and 90, so you know whether the growth held.
**Illustrative model, not live performance.** The chart shows how the reporting model separates qualified capital, which is targeted and holds after incentives end, from unqualified capital, which farms the reward and leaves the moment incentives stop. How retention is defined and reported is on [Methodology](/campaigns/methodology).
## Tell Us Where You Want TVL
We will build the campaign around it, run it, and show you exactly what it bought.
What to bring, what we set up together, and how deployment works.