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Rabbithole campaigns help teams grow sustained onchain participation by rewarding users for the positions they keep active over time. Internally and in the SDK this product is called Time-Based Incentives (TBI), and you will see that name in the developer docs and API. Instead of paying the same reward to every user who completes a single action, a campaign rewards users based on the size of their eligible position and how long they maintain it. Larger positions can earn more. Longer-held positions can earn more. Users who exit early stop accruing, while the rewards they already earned remain available to claim. Use a campaign when your goal is to build durable behavior: deeper liquidity, longer holding periods, stronger retention, or more committed participation in a protocol, vault, token, or ecosystem.
Interested in launching a campaign? We’ll work with your team to scope the campaign, integrate your protocol, and ship it live. Reach out on Discord, or read Launch a Campaign for what to expect.

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Who It Is For

Protocols

Launch campaigns that align rewards with the behavior you actually want: users keeping valuable positions active through a campaign window.

Users

Earn rewards by maintaining a qualifying position. The bigger the eligible position and the longer it stays active, the more it can earn.

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What You Can Build

Campaigns are flexible enough to support different growth strategies without changing the core user experience.
  • Bootstrap liquidity for a new market, vault, or ecosystem.
  • Reward loyal users who keep positions active instead of rotating out immediately.
  • Run a targeted campaign for a specific partner, segment, or allowlist.
  • Protect a budget with minimum balances, caps, tiers, or reward-rate limits.
  • Show users clear earnings, accrued rewards, and claimable rewards inside your own product.
For one-time behaviors like minting, swapping, voting, or completing a specific contract interaction, use One-Time Actions on Boost instead.

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How Campaigns Work

1

Pick the position

Choose the supported token, vault, or protocol position that should count toward rewards.
2

Set the campaign strategy

Define the reward token, total budget, schedule, eligibility, and any campaign controls.
3

Users participate

Users enter or maintain the eligible position. Their rewards accrue while the position remains eligible.
4

Boost handles the operations

Boost tracks positions, calculates accrued rewards, surfaces campaign and user data, and supports reward claims.
Cross-chain by default. A campaign can index user activity on one chain and pay rewards on another, so users earn where they already are.

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Campaign Controls

Teams can shape campaigns with a few important controls: These controls let you design around a campaign goal instead of forcing every rewards program into the same shape.

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User Experience

From a user’s point of view, the earning model is simple:
  1. Join an eligible campaign.
  2. Keep the qualifying position active.
  3. Watch rewards accrue over time.
  4. Claim available rewards when they are ready.
Integrations can show campaign opportunities, eligible balances, estimated earnings, accrued rewards, claimed rewards, and claimable rewards.

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Why Teams Use It

Campaigns are built for programs where duration matters.

Better alignment

Reward users who continue contributing value, instead of paying equally for short-lived and long-lived participation.

Budget control

Use campaign rules to manage who earns, how much balance counts, and how rewards are paced.

Clear user motivation

Give users a visible reason to maintain the position that matters to your product.

Less operational overhead

Boost handles tracking, reward accounting, campaign data, and claim infrastructure.

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Keep Exploring

How It Works

Learn the campaign flow from setup through earning and claiming.

Core Concepts

Reward calculation, campaign lifecycle, and campaign modes.
Interested in running a campaign? Reach out to the team on Discord — see Launch a Campaign for what onboarding looks like.